What is Benchmarking

A) Benchmarking is the method of Comparing your product to the best competitors.

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Benchmarking is the process of comparing your process, product, or service with that which is considered to be the best. 

Benchmarking is often performed as part of a quality improvement process.

Benchmarking can be applied to any aspect of a company, from the simplest redundant activies to complex product development. 

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